Who, What, and How of ReachMail
Delivery is made up of 3 parts: Lists, Mailings, Campaigns
- To whom the email is sent. Lists are collections of recipient records.
- What is sent. The content of the email.
- Includes Link Tracking
- Campaign Scheduling
- How the message is sent. A Mailing is sent to a List to make a Campaign.
- Includes options for:
- when to send the message
- Segmented Delivery
- Suppression - omit delivery to some addresses for a single Campaign.
Setting up a new Account
Please see the getting started checklist.
Getting to Know ReachMail
ReachMail is a List based management system. This means recipients within a list have their own respective histories. As such, it is best to import to an existing list, rather an the importing a new list, each time.
List management and targeted delivery is big part of successful email campaigns. Be sure to check out the List Tab > List Tools menu to see some the actions you can perform to manage large amounts of data quickly.
Other Ways to Send
Auto Messages are way to send a sequence of Mailings and a great way to Automate Your Email Marketing. Often called drip-campaigns, recipients are added to a sequence of messages that are sent over time. Ideal for welcome emails after a sign up, and follow ups to help boots engagement early on.
Found on the Report Tab, analytics can be access in a number of ways. Please see the Reports section for more detail.