Mailings :: Creating and Sending a Mailing

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To create a new mailing, begin by navigating to the Mailings tab. Select From a Blank Page from the New sub-navigation. You will be presented with the initial setup options and asked to select a mailing type. The default option is both text and HTML. We recommend using the default. Doing so will send the mailing as a multi-part MIME message which ensures maximum compatibility across all mail clients.

After clicking continue, you will be presented with the next round of configuration options.

All options in this section are required.

  • Save As: The mailing name, this will be visible in the list of Mailings in your account.
  • Group: Select the group the mailing belongs to or leave empty.
  • Subject: Mailing subject.
  • From Name: The friendly alias of your e-mail address, i.e. 'Customer Service', 'Newsletters'.
  • From Email Address: The address responsible for the mailing.
  • Reply-To Email Address: The address to which responses should be directed.
  • Footer Address: Select from different compliance addresses if you're managing multiple brands in your account.

After clicking Continue, you'll be presented with a blank mail editor. This editor is similar to most visual content editors such as Microsoft Word.

The image below highlights a few of the commonly used buttons in the editor toolbar, including the image manger, link manager, and special ReachMail functions.

Remember to use the Save button near the bottom right of the editor screen frequently.

When editing is finished, click the Save and Continue button. You will be presented with the link tracking screen. This screen details all the links in your mailing available for tracking. All links are tracked by default and in most cases you'll want to stick with that setup. If you prefer not to track a link, simply un-check it's selection box before clicking Continue.

After continuing from the link tracking screen, you'll be presented with the plain text mailing editor. This section edits the plain text version of your mailing. You may either re-enter the mailing content or click the Copy From HTML button to grab the content you entered in the HTML editor.

Clicking continue from the text editor will take you through the plain text link tracking screen and will ultimately present you with the scheduling screen.

On this screen, select the lists to target the mailing to in the Select Recipient Lists section, choose the test status, and click the Send Now button to send right away or the Schedule for Later button to schedule a delivery in the future. 

You'll be presented with one final screen that includes details on the targeted recipient lists and a preview of the mailing. Click Confirm to add the mailing to the delivery queue.

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