Reports :: Individual Campaign Report Glossary

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Careful analysis of mailing reports is key to understanding the effectiveness of any given mailing and the overall health of any email marketing efforts. This glossary can be used to understand the various terms and parameters in a campaign report.

  • General
    • Campaign Score: A ReachMail specific score generated by analyzing bounce, complaint, open, and click rates against the gross or net volume sent. Higher scores are better, maximum score is 100.
  • Summary
    • Recipients
      • List Name: Name of the targeted list (Summary By List only).
      • Tentative: Gross count of subscribers in the target lists before any supression filters have been applied.
      • Suppressed: Gross subscribers suppressed by filters, cross-list duplication, account opt-out list, and known invalid (hard bounced) addresses.
      • Sent: Net of Tentative and Suppressed. This is the final summary of attempted deliveries.
      • Delivered: Net of Sent and Bounces. This is the final summary of successful deliveries.
    • Opened
      • Mobile: Gross opens tracked to a mobile device.
      • Desktop: Gross opens tracked to a desktop or laptop.
      • Open Rate: Gross opens against Delivered.
    • Bounces
      • Total: Gross of Soft and Hard. This link can be clicked for details and downloads of specific bounce categories.
      • Soft: Summary of soft bounced addresses (temporary failures).
      • Hard: Summary of hard bounced (invalid) addresses.
    • Unsubscribes
      • Opt-Outs: Summary of recipients opting-out.
      • Spam Reports: Summary of recipients reporting the message as spam.
  • Tracked Links
    • Link: URL of link target.
    • Advertiser: Link advertiser.
    • Views: Summary of Opens (HTML version only).
    • Clicks
      • Total: Gross clicks.
      • Unique: Net of Total against unique addresses.
      • Percent: Unique against Views (HTML version only).
  • Forwards
    • List Name: Target list name.
    • Subscribers: Active subscribers in List Name.
    • Forwarded: Total number of forwards.
    • Forwarded by Email: Gross forwards using the Forward-to-a-Friend link and "Email" option.
    • Facebook: Gross forwards using Facebook.
    • Twitter: Gross forwards using Twitter.
    • LinkedIn: Gross forwards using LinkedIn.
    • MySpace: Gross forwards using MySpace.
    • Google+: Gross forwards using Google+.

 

 

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